Promote your company, your team or yourself, an idea or a project, through stories that can excite and attract the attention of the listener: an increasingly important competence in communication.
Young entrepreneurs and startuppers are well aware that the ability to receive funding and therefore the survival of the startup itself depends on their ability to tell their ideas and their projects.
An effective and persuasive narrative must be able to excite and involve the public, in order to reach the communication goal.
Code: ASMKC003
Type: Professional Course
Thematic Area: Marketing & Communication
Course Date: 29 Jan 2020
Duration: 1 day0
Format: in the classroom
Language: Italian
Cost: € 300 + VAT
Contacts
ZeraTech Education Department
Tel: [+39] 02 56660283
Email: formazione@zeratech.com
Objectives
- understand how to use storytelling in communications to make them effective and persuasive
- know how to identify and improve one’s communication style
- learn to capture the audience’s emotional attention
- know how to connect storytelling with pitching
Content
- Introduction to Storytelling
- From audience analysis to storyboard writing
- Storytelling in presentations, internal and external to the organization
- Features of a well done Pitch
- The evolution of Storytelling in the digital age
- From theory to practice
Check if it’s for you
The course is designed for:
- Founders / co-founders of StartUp
- Leaders & Managers who wish to reinforce their communications and presentations to make them more effective and persuasive
- Professionals who wish to improve Public Speaking techniques
